Category Archives: Case Study

Machynys Golf

Machynys Peninsula Golf Country Club is a golf club based in Llanelli, Carmarthenshire, South Wales. A Nicklaus designed 7,121 yards modern links golf course, Elemis Premier Spa, Gym and Health Club, featuring first class food in the Machynys Bar and Brasserie, complete with Golf Academy and Driving Range. A true jewel of Welsh golf courses.

After opening in 2005, Machynys hosted the R&A Seniors Open Amateur Championship, having previously hosted the “R&A Boys Home Internationals” in August 2007 making the club the youngest golf course ever to be chosen as an R&A championship venue.

They said:

Jim Anderson

Chairman at Machynys

Fidelity energy has supported Machynys Golf and Country Clubs business energy needs across the whole spectrum of our energy portfolio. This trusted partnership has ensured we have maximised and enjoyed the benefit of lower energy costs, whilst at the same time alleviating us from the time consuming business of dealing with multi-supplier contracts and challenges that we had previously had to face and deal with in the past.

Now that Fidelity energy manage all our energy requirements and portfolio, we have been able to focus on other similarly important areas of our business, whilst retaining control of the final decision making process on our energy suppliers made from Fidelity energy’s clear and precise spread sheet analysis and recommendations, detailing our companies best options to maximise energy savings together with the most viable contracts that enabling us to develop budget certainty .

The Challenge

The main aim for the club was to stay on top of its many electric and gas meters. They wanted to ensure they could take advantage of the best pricing in the market at a given period and to secure budget certainty for the longer term, whilst lowering the clubs cost to run as a business.

In supporting the above Machynys needed help to get back the valuable time that was being spent on managing their utilities.

The Solution

Let the energy experts manage the portfolio from searching the market to handling energy contracts and supplier negotiations.

Secure fixed rate, long term contracts at the best available rate to provide budget certainty.

Forward purchase future rates to ensure meters never fall out of contract, saving time and money for Machynys.

The Results

The main result we have seen is the time and stress we have saved. I would have previously spent days trying to handle issues with suppliers and it took the team at Fidelity, with their in-depth knowledge of the market place, no time at all to resolve it their side.

The trusted relationship we have with them is priceless and means I can focus on other areas of the business knowing our energy is being expertly managed.

Iwan Rees

Financial Manager at Machynys

Kia Oval

The Kia Oval is the home ground of Surrey Cricket Club and is a world-famous international Cricket venue.

They had been with their energy broker for some twelve years before coming to Fidelity Energy. Having been dissatisfied with the level of service, pro-activity and investment into the partnership of their previous broker, Fidelity Energy was their first port of call.

Due to the size and usage of the stadium, their energy costs were extremely high and had been creeping up for some time. They had become aware that, at the time, oil prices were at a 10-year low and felt that they were not receiving the benefit of that low price.

We began by scouring the market for a solution that would fit them. Most paramount was lowering energy costs and ensuring they were kept low for as long as possible. Therefore, we focused on looking at ‘future prices’ of energy so we could find the best fit.

What we were able to supply was a procurement selection process that resulted in a five-year fixed price for their energy prices.

This saved the Kia Oval over £97,000 on their energy bills across the term of the contract.

This contract started in November 2016, the same percentage saving in today’s market would be closer to the £250,000 mark. A massive chunk of costs to wipe off any company’s bottom line.

They said:

Scott Carey

Operations Director, KIA Oval

Fidelity Energy took control of our energy procurement requirements from start to finish and have provided an exemplary standard of service from the outset. We have been extremely impressed with the professional approach that Fidelity Energy have adopted during the tender process. Their forward-thinking approach throughout has not only resulted in significant savings for The Kia Oval over our new gas and electricity contracts, but has also given us the confidence that we are now paying the most competitive tariff available. I would have no hesitation in recommending Fidelity Energy as a first class ‘energy partner’ for any business interested in keeping energy related expenditure under control.

M Restaurants

M Restaurants was founded by Martin Williams, having moved on from 9 years as Managing Director of the highly acclaimed Gaucho restaurants chain. M prides itself on delivering excellent quality and excellent service.

We were thrilled when they asked us to look into their energy requirements for them. They required an ongoing energy package which would give them competitive rates across their restaurants. They also wanted to be sure that the energy tariff benefits would also suit their requirements.

Their two largest energy expenditures were on electricity and gas. Running large, busy kitchens required almost constant use of both resources and as a result the energy bill was a major cost.

We began by looking through our bank of suppliers and searching for gas and electricity deals that would match with their requirements. Approaching suppliers directly we were able to broker deals on their behalf, helping build up a really diverse range of options.

What we delivered for them were electricity and gas contracts with varied term options that perfectly matched their needs. We were able to save the restaurant chain over £57,000 in energy costs over the contract terms.

They said:

Martin Williams

Founder and CEO of M Restaurants

We got in touch with Fidelity Energy in June 2015 when our existing energy contracts were up for review. Fidelity Energy demonstrated a sound understanding of both our industry and an in-depth knowledge of the UK energy market and delivered new contracts that have benefited our organisation. We were provided with recommendations for both electricity and gas, the different term options available and the benefits of working with each supplier. The new contracts offered by Fidelity Energy resulted in M Restaurant saving £57,715 over the term of the new contracts. Fidelity Energy now checks our bills to ensure these are correct and proactively contacts us about the existing contracts to make sure we are always on the best deal. As a fast-growing chain of restaurants, we need an energy partner that works with us and supports when opening new sites. Fidelity Energy has taken all the stress out of procuring our new energy supplies; we would therefore have no hesitation in recommending Fidelity Energy for its services.

Paradise Wildlife Park

Paradise Wildlife Park is Hertfordshire’s best zoo and offers a range of great activities for the perfect family day out.

They were looking to review their energy usage, reduce their costs but also reduce their carbon footprint.

 

They said:

 

Lynn Whitnall

Wildlife Paradise Park CEO/Director

I want to thank Fidelity Energy for all of their help and assistance regarding our energy requirements here at Paradise Wildlife Park/Zoological Society of Hertfordshire.

I have found them to be professional and thorough in their analysis, which has helped us to, not only reduce our overall electricity consumption and expenditure, but to pinpoint exactly where we can be more efficient as well as offer other opportunities to meet the ever growing demands of our business.

Fidelity Energy can help your business sell energy to your clients, call us on 08000 48 48 00 or email us at partners@fidelity-energy.apple-dev.co.uk. We would be delighted to hear from you.

JDnetworks

JDnetworks taps into the energy goldmine

As a privately owned, independent company, Leeds based telecoms broker JDnetworks prides itself on offering completely impartial advice and tailoring the best available package for its customer’s individual requirements.

The ‘trusted relationships’ it has built with customers means that adding Energy to its portfolio of services alongside Fidelity Energy was a ‘no brainer’ according to Associate Director James Sweaton.

When we read about Fidelity Energy in Comms Dealer, we made a call and within a couple of days we were signed up. It was attractive to us because they offered us an attractive commission structure and set up assistance and on-going support, which was perfect for JD Networks who have never tried the energy market.”

Within days the JD directors had set up a separate company JDenergy Ltd (www.jdenergy.uk) and their sales staff now have two discussion points with both old and new customers and Sweaton explained: “We have a good balance of both new and existing customers who we are offering this service to, we have a telesales team who push both telecoms and energy and on most occasions we try sell both products together.

“We certainly find energy easy to sell, especially to existing customers who we already have a relationship with. We find that the customer just wants a good saving and proactive account management. We find that the majority of customers are happy to change, Unlike telecoms there is only one type of gas and electricity so if they are happy with us then they will switch.

Since becoming a Fidelity Energy partner just under a year ago JDEnergy has provided quotes for around 150 businesses and in the past year alone has netted over 20 new customers.

But this is just the tip of the iceberg according to Sweaton.

“I think the opportunity is massive; it goes hand in hand with our telecoms model as JDnetworks is about reviewing billing and offering reducing costs. Most of the time we ask for energy bills as part of credit checks so offering reduced energy costs is a great way to increase revenue.”

Want to explore an alternative way of boosting your company’s turnover? Contact us on 0800 48 48 00 or email partners@fidelity-energy.apple-dev.co.uk.

Uniq2u

Poor support from the major energy companies is providing a unique opportunity for mobile comms specialist ‘Uniq2u’.

The Staffordshire based reseller has strategic partnerships with key comms suppliers to deliver the solutions customers need with a service wrap which they claim is second to none. Now, alongside Fidelity Energy, the company has added energy to its portfolio and director Gareth Jenkins has been bowled over by the response to date.

“The Uniq2u customer offer is simple. SME businesses rely on their telecoms as much as corporate customers but are unable to get the same service direct from the networks. Our customers choose to work with us rather than one of the large networks directly and the same applies to the supply of energy. They are fed up with the service provided by the big energy customers and value the personal support we provide.

“As with most telecoms companies, time is a limited resource. The Fidelity Energy offering requires no additional overhead or operational impact. All my customers were already buying energy and the ability to manage their requirements and costs more effectively than they could themselves seemed like a win-win scenario. Weve already seen success in 2016 and are looking to grow the Energy offering at Uniq2u over the next year as we see this as a bolt on for current customers and the products we are already managing for them.”

Jenkins is impressed with how quickly he has been able to start offering energy services and values the support Fidelity Energy provides.

“Following an initial meeting, Fidelity Energy offered a full white labelled marketing suite along with sales support and inside industry tips. Fidelity Energy manage all operational and regulatory requirements so we can focus on our customers. Initially we worked with existing customers, but we have found that energy can be a great first product to sell to a new customer due to a short sales cycle and the instant benefits.

“For most customers once they are open to a review the process is very simple. For anything outside the norm Fidelity Energy are on hand to give full support the product offering to ensure the customer journey is a smooth one.”

The Uniq2u team have not yet come across any customers cautious about changing their energy supplier and Jenkins says he can now confidently address larger energy opportunities.

“Most of our customers had never reviewed their energy and they were glad when I could offer a review of over 20 suppliers in the market and give them a multiple forward procurement strategy with Fidelity Energy. We are working through the range of customers we currently have as well as focusing on large consumers of power and multi-sites as Fidelity Energy has some unique offerings in these areas.”

Fidelity Energy can help your business sell energy to your clients, call us on 08000 48 48 00 or email us at partners@fidelity-energy.apple-dev.co.uk. We would be delighted to hear from you.

Utilities for Business

IT and mobile security specialist Cybermo is the latest ICT channel business to add energy services to its portfolio alongside Fidelity Energy.

The Winchester based company has set up a new division – Utilities for Business – and is now successfully offering energy solutions to its existing telecoms and IT customers, plus new businesses within the manufacturing sector, care homes and serviced offices.

The new division had already made over £15k in profit and has secured a pipeline of energy business of around £100k.

“We were formerly Opus Telecom, a Unify partner and sold the telecoms base to NIX communications in the summer”, said Director Matt Boyce.

“We’ve been trading for over 15 years as a fully independent mobile provider, specialist SME security provider for IT security, Microsoft partner and partner of Fortinet security products distributor Exclusive Networks. Our aim is to secure businesses against constantly evolving threats easily and affordably.”

So why has the company decided to move into energy supply?

“I can see why some telecoms or IT companies would be cautious to diversify, but if you do not diversify as a business then youre not moving forward and its down to how it is pitched. Fidelity provide all the tools to make it easy. We first heard about them in a magazine feature and we knew their MD John Haw from his Gamma days. When John came and presented the proposition to us the attraction was clear. Energy provided us with another revenue stream, it was easy to administer and set-up and ultimately made the customers more ‘sticky’.

“Also, it was very easy to get going. We have a dedicated Fidelity Energy account manager who is superb, the Fidelity portal is very easy to use and we are now self-sufficient with processing quotes.”

Boyce says Utilities for Business is aiming to be ahead of the curve in giving customers the best possible energy deals.

“We are slightly different and aim to be a solution type provider for energy so we monitor the raw material prices and produce reports each week. Ultimately, we are more informed than the major suppliers which is a key differentiator for us. In the main, customers have been receptive because of how we pitch it and Fidelity allow us to be fully independent with the suppliers which is a great benefit.

“Selling energy is a great opportunity; its a very transactional model and the customers ultimately sign a with the supplier such as British Gas, so they still have the security of big supplier but the customer care of a dedicated company with a face. Anyone with a customer base should speak to Fidelity, added Boyce.

Fidelity Energy can help your business sell energy to your clients, call us on 08000 48 48 00 or email us at partners@fidelity-energy.apple-dev.co.uk. We would be delighted to hear from you.

360 Group

Energy is turning full circle for 360

Cambridgeshire based reseller 360 Group has warned comms and IT providers to start selling energy to customers before energy brokers move into their territories.

“If you aren’t selling energy to your customers, someone else is and you are leaving the door open for an energy broker to walk in and review their comms as well”, said Group Managing Director Russell Davis, who is now successfully selling energy services to his customers alongside Fidelity Energy.

Davis also believes ICT solutions providers should bear in mind the reputation they have built for quality of service when considering adding energy supply to their portfolios.

“We are utilising our current relationships and trading energy under our trusted name and brand as energy companies get such bad press for the service they offer. We are used to winning through effort and knowledge of our market. We are inspired to maximise our efforts. Everything we do, we do well.”

360 have solid experience of embracing new technologies and their services now encompass a full unified communications suite complemented by IT services and a growing IoT (internet of Things) division.

When exploring the energy opportunity Davis was pleased to re-engage with Fidelity Energy MD John Haw, who he knew well from his previous Managing Director role at Gamma.

“John understands we have a loyal customer base who trust 360 Group. Utilities are required by all our customers and I know we have a better relationship with them than their current energy supplier and with Fidelity Energy’s commercials and sales support we have been able to offer a compelling service to our customer base.

“We have done well to date and we are building on the success month-on-month as our experience with energy grows and we are better equipped within the market place. I am confident that we will have a successful energy arm in 2017

“Fidelity offers full support on every opportunity so all we do is get the bills and they advise from there. We are now at the point where we can self-serve through their portal, but Fidelity are always on hand to help if needs be. Fidelity also offer full sales support and now with a fully integrated E-signature option on their portal you can add a customer, credit check them, get quotes from 20 suppliers, and receive an e-signed contract within 10 minutes compared to the standard 1-2 day turnaround from most brokers.”

Find out how Fidelity Energy can help your business sell energy to your clients, call us on 08000 48 48 00 or email us at partners@fidelity-energy.apple-dev.co.uk. We would be delighted to hear from you.

Bath Rugby Club

Bath Rugby Club have their headquarters in a Grade 1 listed building. This makes energy efficiency a major issue. Their usage was substantially higher than a comparable modern building.

The club’s growth had also raised energy costs as usage became more and more necessary and more and more common.

They were keen to start proactively managing their energy requirements and hopefully lower their costs in the process. Introduced to Fidelity Energy through our partnership with the RPA, we began looking into their energy consumption.

We then began managing the process through from start to finish. Dealing with their existing suppliers and helping to negotiate contracts with new ones we set about formulating a solution that would fit their requirements.

Taking the entire process from start to finish we were able to make the club a large saving on their energy costs. On top of which we were able to secure favourable contract lengths and end dates.

They said:

Alex Cohen

Bath Rugby Head of Operations

Fidelity Energy have committed to partnering up with the Bath Community programme to help support the clubs and local business so they can also benefit from the same level of service and get the expertise available.

We now have a dedicated account manager within Fidelity who proactively manages our accounts allowing us to focus on the running of the club. Knowing that the club is in safe hands and this area is being looked after by the experts gives us peace of mind.

As the energy market becomes more volatile there has not been a better time in take advantage of the services Fidelity Energy can offer your club or business. The specialist knowledge they provide can help proactively secure the best available rates and find a suitable solution for your individual needs.

We would recommend any club or business to take full advantage of the no obligation review to see how they could benefit.

Fidelity Energy can help your business sell energy to your clients, call us on 08000 48 48 00 or email us at partners@fidelity-energy.apple-dev.co.uk. We would be delighted to hear from you.


Beacon School

The Beacon School had been procuring energy through multiple suppliers for some years. Not proactively managed this had left the school with numerous contracts, differing end dates and management issues relating to their energy bills. Renewals had been missed on a number of occasions and this had resulted in them incurring unnecessary costs on “out of contract rates” imposed by the suppliers.

Keen to get a grip of their energy procurement, costs and management they engaged Fidelity Energy.

We went to our suppliers looking to streamline the school’s supply contracts. Our overall aim was to simplify the way the school was billed for their energy. At the time, the market was on the rise, so, being proactive we looked to buy at a long-term locked-in price to secure the price.

This would provide the school with budget certainty for a significant period and prevent their bills from being effected by future energy price rises.

With Fidelity Energy’s market expertise and skilled team it didn’t take long to identify the best deal for the school. The end result was to deliver a single supplier for each gas and electricity contract, with co-terminus end dates. Meaning that renewals were simple and the price was locked in.

This left the school with the peace of mind that their energy costs were set for the foreseeable future and they could allocate the savings to other resources. Fidelity continues to supply proactive energy management to the school, ensuring long-term good energy management.

They said:

Jim Sanderson

Facilities Manager

From the start Fidelity Energy were engaging and understood our requirements as a school very quickly. The solution has allowed focus to remain on my day to day in the knowledge the school’s energy procurement is in safe hands. The process was very simple and efficient and would recommend their services from my own experience